A bottle of bourbon whiskey with a label indicating it is a limited edition called 'Player Exclusive,' finished in Spanish PX sherry casks, with 107 proof and 10 years old, signed by José Andrés, and produced by Gentleman's Cut.
A professional chef with a white beard and bald head, wearing a white chef's coat, standing in a kitchen with a blurred background of shelves and kitchen equipment.
The image displays the back label of a bottle of bourbon whiskey. The label features a detailed description of the whiskey, information about its origin, and a commitment to charity by the producer. Additional elements include the name José Andrés, t

Player Exclusive Bourbon
José Andrés

A limited-edition bourbon created in collaboration with chef and humanitarian José Andrés.
The packaging needed to live within the clean, minimalist design language already established by the Steph Curry Player Exclusive label while honoring Andrés' identity. The solution pulled subtle cues from his restaurant world, warm Spanish blues and golds, and incorporated the signature exclamation marks from the José Andrés Group brand directly into the label typography.

Every bottle sold fuels relief efforts through World Central Kitchen.

Below are a few bottle comps to show the exploration of subtle design elements.

Back to packaging