“Working with Mark and his team at Gauge Branding was a truly collaborative and inspiring experience. From our first conversation, it was clear they understood not just the visual side of branding, but the emotional core of what makes a story resonate. They helped us rediscover and reimagine The Crane Assembly in a way that honors Dr. G.B. Crane’s legacy while giving the brand a bold new visual identity that feels both timeless and forward-looking.

The transformation across our portfolio has been remarkable. For the Disciples, they moved us away from a fairly generic ram’s skull image to a powerful image of a person walking through the vineyard, literally following in Dr. Crane’s footsteps. For G.B. Crane Cabernet Sauvignon, our flagship wine, they elevated the brand with design that reflects its pedigree and place in Napa Valley history. And with the new George brand, an image of the man himself seated within a throne of grape vines. They brought our story full circle in a way that feels deeply personal and symbolic.

Mark has a rare ability to translate heritage and vision into design that tells a story. The team made the process engaging, thoughtful, and enjoyable from start to finish. The result is more than a new look; it’s a renewed sense of purpose for our brand.”