Premium brands don't get a second chance
at a first impression.
Premium packaging & marketing for over 50 wine & spirits brands.
National campaigns for PepsiCo, McDonald's, Le Cordon Bleu, Ameritrade, Navistar, and McCain Foods.
The category changes. The standard doesn't.
Capabilities overview video
(Selected brands I’ve worked on throughout my time at Ogilvy, Leo Burnett, and boutique design firms)
FEATURED WORK
Stephan Curry
Gentleman's Cut Bourbon — Packaging & Identity
Chef Jose Andreas
Player Exclusive Bourbon — Packaging & Identity
Le Cordon Bleu
National Print & Digital Campaign
Pangaea
Packaging & Collateral
Brilliant Mistake
Website - Packaging - Identity
The Crane Assembly
Social Media - Brand Identity - Packaging
Navistar
B2B National Advertising
PepsiCo
Propel - National Advertising
Watch my YouTube series: Inside the thinking behind the brands where I explore the thinking, craft, and choices behind the brands I’ve helped bring to life.
WHAT I DO
Social Media
I lead organic and paid social for brands ranging from global market leaders to boutique, premium businesses.
Packaging
My packaging portfolio spans a diverse range of categories
from cult-status luxury brands to artisan chocolate and approachable, youth-driven supermarket brands.
Collateral
I lead the design and production of collateral that reflects both precision and purpose, from bespoke print pieces for luxury brands to commanding B2B collateral.
Websites
I design and build websites to translate brand strategy into clear, considered digital experiences.
Advertising
Whether it’s big-brand storytelling or finely tuned creative for niche audiences, I bring a deep understanding of strategy, craft, and impact across the full spectrum of marketing.
Video
I craft video for national broadcast, preroll, and social. Purposeful visual storytelling built for attention and recall.
Brand Identity
I design comprehensive brand identities that go beyond just logos, creating cohesive visual systems that include typography, color palettes, packaging, and overall brand look and feel.
how i do it
I work with a small number of clients at a time. That's not a limitation, it's how the work stays good. Every engagement starts with the strategy: what the brand needs to communicate, who it's talking to, and what it needs to stand next to on the shelf, the screen, or the page. The creative follows from that. Not the other way around.