Premium brands don't get a second chance
at a first impression.

Premium packaging & marketing for over 50 wine & spirits brands.
National campaigns for PepsiCo, McDonald's, Le Cordon Bleu, Ameritrade, Navistar, and McCain Foods.

The category changes. The standard doesn't.

Close-up of two white strings crossing over each other, forming a diamond shape, against a black background.

Capabilities overview video

(Selected brands I’ve worked on throughout my time at Ogilvy, Leo Burnett, and boutique design firms)

FEATURED WORK

Stephen Curry
Gentleman's Cut Bourbon — Packaging & Identity

Chef José Andrés
Player Exclusive Bourbon — Packaging & Identity

Le Cordon Bleu
National Print & Digital Campaign

Pangaea
Packaging & Collateral

A man with a white beard and short hair, dressed in a chef's coat, standing next to a bottle of bourbon whiskey with a signature and the words "Player Exclusive" on the label.
A man sitting on a large whiskey barrel with a drink in his hand and a bottle of Gentleman’s Cut bourbon whiskey in a whiskey warehouse, with additional barrels in the background.
A black wine bottle with a label depicting a mythical sea creature and a shipwreck, placed next to a white embossed book cover with intricate design.
Close-up of metal pots and pans with bold text overlay that reads 'Bleu is pouring your heart into every pot and pan'. A badge in the top right corner features a crest with the words 'Le Cordon Bleu Paris' and the year 1895.
Two smartphones displaying black-and-white profile images of a woman and a man, with motivational quotes about risk-taking and creativity in a mobile app named 'brilliant mistake wines.'
A man with a beard sitting with his arms crossed inside a tree with grapevine foliage. The tree is stylized with the man's body as the trunk and branches. The background is a landscape with fields and hills under a cloudy sky. The text reads 'The Crane Assembly'.

Brilliant Mistake
Website - Packaging - Identity

The Crane Assembly
Social Media - Brand Identity - Packaging

Black semi-truck driving on an empty road with a sign for Roy's Motel and Cafe in the background.
A woman swimming with water splashing around her, promoting Propel Zero water with B vitamins for energy, featuring a large bottle of the beverage.

Navistar
B2B National Advertising

PepsiCo
Propel - National Advertising

Watch how I break down the strategy and craft behind the work on YouTube.

A man standing indoors next to a large window, wearing a blue shirt, with a red play icon overlayed on the image.
A man standing in front of large windows with a Play button overlayed on the image.
A man with short hair wearing a blue shirt standing in front of large windows in a modern room.
A man in a blue shirt standing indoors near a window with a city view.

how i do it

I work with a small number of clients at a time. That's not a limitation, it's how the work stays good.

Every engagement starts with the strategy: what the brand needs to communicate, who it's talking to, and what it needs to stand next to on the shelf, the screen, or the page.

The creative follows from that. Not the other way around.

Get in touch!
Get in touch!