Gentleman's Cut Bourbon
Stephen Curry

A Kentucky straight bourbon built from scratch with Stephen Curry.
The brief was clear: no basketball, no athlete branding, no career references.
He wanted a bourbon that looked and felt like it had been around for generations.

The design leans into old-world distillery craft, weathered label textures, hand-lettered typography, and a warmth that feels pulled from a rickhouse. Everything from the barrel branding to the bottle photography was designed to let the product speak for itself.

A bottle of Gentleman’s Cut Kentucky straight bourbon whiskey on a wooden surface with a blurred background.
Wooden barrels stored on metal racks in a warehouse, with some barrels labeled "Gentleman's Cut."
Multiple bottles of Gentleman’s Cut aftershave or cologne with beige labels and silver caps displayed on a store shelf.
A man filling a glass with whiskey from a barrel in a whiskey storage room.
A man sitting on a barrel of whiskey, holding a glass of whiskey in one hand and a whiskey bottle in the other, inside a whiskey barrel warehouse.
A man smiling and holding a glass of whiskey while opening a barrel in a whiskey storage room, surrounded by stacked whiskey barrels labeled 'Gentleman's Cut'.
A person's hand holding a glass with a brown-colored beverage, in front of stacked barrels.
A man operating a chainsaw on a wooden barrel labeled 'Gentleman's Cut Kentucky Straight Bourbon Whiskey' in a distillery or brewery.
A man with a beard wearing a beige cap, white t-shirt, and jeans, holding a bottle of whiskey in front of barrels in a warehouse labeled 'Gentlemen's Cut'.
A bottle of Gentleman’s Cut bourbon whiskey and a glass with whiskey are placed on top of a wooden barrel in a storage room with shelves of barrels in the background.
Four bottles of rose wine arranged on a wooden bar counter with a rustic stone wall in the background. The scene is softly lit with warm lighting and decorative hanging lamps.
Back to packaging