For The Crane Assembly, a boutique wine brand rooted in one of Napa Valley’s oldest and most storied vineyards, I led the creation of paid social advertising from start to finish.

This included photographing the wines in a way that captured their rich character and provenance, developing creative concepts aligned with the brand’s elevated aesthetic, and editing final assets for high-performing paid media.

Each ad was crafted to reflect the legacy, craftsmanship, and distinct identity of the wines — driving engagement while honoring the vineyard’s historical significance.