Belle Radici social media

Managed the creation, production, and execution of all paid and organic social media for Belle Radici, a collaborative wine brand supported by several creative partners.

Worked directly with Nikki and Brie Bella, whose influence and following played a pivotal role in growing the brand’s reach. From content development to digital strategy, I ensured every piece aligned with the creative teams voice while elevating the brand’s presence across platforms.

Collage of social media influencer profiles and posts promoting wine and personal branding on Instagram.

photographed product for website and social

A bottle of Belle Radici 2017 Napa Valley Cabernet Sauvignon wine in a wire basket with dried decorative plant, placed on a wooden surface.
A black wine bottle with a monochrome label featuring line art of abstract female faces and hair, positioned on a wooden surface with dried branches nearby against a dark background.
Collection of wine bottles with artistic labels, glasses of white wine, and a person inspecting bottles at a wine event.

LEad content strategy

Collage of social media posts showcasing a team, lifestyle, and brand images related to Belle Radici wine, including people, wine bottles, vineyards, and decor.
Collage of Instagram promotional posts for Belle Radiçi, featuring wine production, sales, contests, and happy people celebrating with wine in Napa Valley.
Screenshots of Instagram Stories featuring women holding wine bottles, sitting outdoors, and celebrating. Text overlays and emojis highlight wine, celebration, and appreciation messages.

CREATED AND MANAGED ALL SOCIAL contests

Two women standing outdoors holding bottles of wine, with a vineyard and mountains in the background. One woman wears a red jacket and black leather pants, the other wears a pinkish-purple dress and a black hat. A sign above them reads "Win a private dinner with Nikki & Brie."
An Instagram post promoting a contest to win a private dinner with Nikki & Brie in Napa Valley, featuring a wine bottle with artistic label and a fork, knife, and spoon on a wooden surface.
Two women standing behind a table outdoors, smiling, each holding a glass of red wine, with bottles, a plate of peaches, and a floral centerpiece on the table, greenery in the background.
Three email campaign designs for a dinner contest featuring photos of two women, wine bottles, and text about winning a private dinner with Nikki and Brie.
Social media post promoting Bell Radici wine with images of women, wine bottles, and wine glasses. The post mentions the wine's origins, availability, and a shopping option.
A presentation slide titled 'Targeting' with text and maps indicating targeting areas for Redondo Beach and Pleasant Hill, including estimated daily results and potential reach for each area.

Designed and managed the company website

A digital analytics report showing traffic, page views, and sources for a website, with a line graph tracking page views throughout the year and annotations for rosé and Chardonnay releases.
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Back to social