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Gauge Branding
Current Owner since 2016
View siteLeo Burnett
VP Creative DirectorFathom Communications
Executive Creative DirectorFreelance Creative Director
Consultant for Advertising Agencies, Design firms and Wineries across the country.Bagby & Company
Creative DirectorOgilvy
Creative Director / PartnerColorado Institute of Art
As an artist since my earliest memory, this seemed like the logical choice -
Strategy
Design
Art Direct
Produce
Manage
About Ai
I’ve immersed myself in the full spectrum of AI-driven design and branding tools—testing, learning, and leveraging the best solutions to elevate creative work. From generative design and visual ideation to smart automation and AI-enhanced storytelling, I explore every new advancement to push what’s possible for brands. It’s not just about keeping up—it’s about leading with curiosity and craft. -
I believe great work comes from knowing when to lead — and when to bring in the right people. I collaborate with a trusted network of top-tier talent from around the world and tap into AI tools when it adds speed, clarity, or possibility. The goal is always the same: deliver the strongest creative outcome, no ego attached.
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I turn over every stone possible
I work fast
I provide ample solutions
I’m a nice person
I care about the work
I’m an artist who’s spent my career helping brands find their voice — and express it beautifully. I got my start in national advertising, working with incredible teams at agencies like Leo Burnett and Ogilvy. From large-scale campaigns to nuanced storytelling, I learned how to build brands that connect, perform, and last.
Over the years, I’ve had the chance to bring that experience into the luxury wine and spirits world — a space where design and emotion matter just as much as strategy.
I’ve worked closely with premium brands to shape everything from packaging and identity to campaigns and experiences, always with the goal of helping them stand apart in a crowded market.
Whether it’s a heritage brand looking for a refresh or a startup with a bold vision, I bring thoughtful direction, clean execution, and a collaborative mindset to everything I do.