The world is ready for anything done well

Close-up of two white strings crossing over each other, forming a diamond shape, against a black background.

it’s time to stop blending in & start showing up with intention

I partner with ambitious teams to bring premium products to life through thoughtful branding, packaging, and creative direction.

My work spans categories and scales, but the goal is always the same: build brands that feel considered, confident, and unmistakably well made.

A black exterior wall with white trim forming a house shape, including a triangular roof and rectangular base.

capabilities overiew Video

Tap on any of the galleries below to view my full portfolio of projects

Person in a red top holding a gray box with the word 'AILERON' on it, against a dark wooden background.

Design that earns attention on the shelf

Three smartphones displaying different Instagram posts. The first shows a room with large windows and a bottle of pink lotion. The second shows a hand holding a phone outdoors near yellow flowers. The third shows a person hugging a dog, wearing a black and white patterned shirt.

Storytelling designed for attention

Open marketing magazine showing black and white images and the word "MARKETING" on the page.

Brand touchpoints built with purpose

Two MacBook laptops side by side, one displaying a black-and-white landscape photo and the other showing an abstract image of crumpled paper with a small object on it.

Digital spaces built with clarity and intention

A cat wearing a red masquerade mask with a cracked texture, covering its eyes.

Brand systems built to endure

A person taking a selfie with a smartphone celebrating, with gold confetti around them, next to an open magazine or brochure with the word 'MARKETING' visible on the page.

Creative built on message, not noise

An iPhone displaying an Instagram post of a woman holding a helmet with gold confetti falling around her, and a black book titled 'MARKETING' next to a rolled-up magazine with photo spreads.

Storytelling in motion

Branding | packaging | creative direction for premium product brands

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Branding | packaging | creative direction for premium product brands 〰️

Inside the thinking behind the brands

Watch the series.
Short films that explore the thinking, craft, and choices behind the brands I’ve helped bring to life.

A woman in a suit standing with arms crossed, smiling, in front of a wooden wall, next to a chair, with a blue background and the text 'Brand Stories Brought to Life'
A man standing in front of large windows with a Play button overlayed on the image.
A man standing indoors next to a large window, wearing a blue shirt, with a red play icon overlayed on the image.
A man with short hair wearing a blue shirt standing in front of large windows in a modern room.
A man in a blue shirt standing indoors near a window with a city view.
WATCH

You can also view work from my affiliate firms

Gauge Branding
Strategy & Marketing in
wine & spirits

Motive28
Strategy & Marketing in
beauty & cosmetiics